Google Lens

What this tool can do

Google Lens is an AI-powered visual analysis tool that recognizes, interprets, and processes information from images and the camera view. Users can identify objects, text, plants, products, QR codes, buildings, and more directly with their smartphone. Lens combines image recognition with Google Search, translation, navigation, and product discovery.

Typical use cases

Visual search & object detection
Identifying items, animals, plants, locations, artwork, and products.

Text & document OCR
Converting photos of documents, notes, or text excerpts into editable digital text.

Real-time translation
Instant translation of printed text directly within the camera view.

Shopping & product search
Scanning items to find similar products, prices, reviews, and alternatives.

Navigation & place recognition
Recognizing buildings, landmarks, or shops and retrieving contextual information.

Image analysis & research
Finding similar images, retrieving additional information, and supporting visual-based research.

Google Lens is free to use and integrated into products like Android, Google Photos, and Chrome.